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Our Expertise
At Avra Group, we like solving difficult problems.
Whether your challenge is related to issues management; public relations; brand defense; creating content to tell a corporate story; training executives for media engagements; or driving down your cloud costs, the team at Avra Group delivers insight and guidance across our portfolio of offerings.
PR and Media Relations
Public relations and media engagements can be a make-or-break proposition. Are you receiving your share of earned media—and shining in the spotlight when you do?
Whether you’re a B2B or B2C company, we craft innovative strategies that deliver tangible results.
Crisis and Issues Management
A marketing campaign that lands badly. Workforce reductions. A consumer complaint that goes viral. Any of these scenarios—and countless others—can create a crisis for your company.
But proper guidance can sort signals from noise and mitigate adverse attention. From limited, local issues to crises that generated global headlines, we’ve managed responses and counter-narratives that protected top lines and reputations.
Advanced Media Training
Everbody is an on-camera performer today.
Whether you’re chatting with colleagues on a video call or speaking to viewers worldwide during a CNBC segment, what impression are you leaving on the audience?
From interview prep to on-camera performance coaching, our decades of experience will help you look and sound your best.
Content Development
How does your video content look? Your podcast? What about social media channels? Your customers, clients and prospects will form an opinion of your brand based on how you’re presenting it to the world. And if you’re not telling your story with owned content, that sends unwanted signals, too.
We’re experts on content strategy, generation and distribution and can help you distinguish your brand from competitors.
Brand Risk Audit
These are dangerous times for brands, especially for companies whose names will generate additional media attention. The outrage machine never cools and there are political points made in the culture wars.
Where are your company’s vulnerabilities—and do you have the right defenses to handle an issue that could put your reputation at stake? Forewarned is forearmed, and our audit will identify your brand’s exposure risk.
Video Production
Why invest in professionally produced video? For starters, your stakeholders expect a level of quality that reflects your brand value.
Plus, videos are sharable, increasing your ROI. Our video team can handle it all—from short-form content to full-production corporate branding videos and commercials.
Cloud Cost Optimization
While many companies take a “set it and forget it” approach to managing cloud costs, our FinOps team has saved Fortune 500 companies tens of millions of dollars via optimization strategies.
How much savings can we find in your environment? If you’re spending $1 million or more per year on cloud provisioning, let’s find out.
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