About Us

Our Story

Founder and CEO Paul Herdtner leads the Avra team, which provides clients with expert-level service and consultation.

We specialize in PR and media relations, with a special focus on crisis and issues management—whether local, national or international in scope.

Our video production team delivers content that meets or exceeds what you see on network television. We can also design content strategies and distribution models to help you reach your audience effectively.

An award-winning former journalist designs media training programs to prepare executives for any type of reporter interaction.

Avra's experienced FinOps team leans into its hard science background to optimize cloud cost budgets and save companies tens of millions of dollars.

30+

Years of Experience

MEET OUR TEAM

Putting our expertise to work for you.

Paul Herdtner

Paul Herdtner is the founder and CEO of Avra Group Consulting.

Paul’s work in the fields of journalism, financial services, digital marketing, and consumer goods allows him to easily collaborate with a wide range of clients.

Mike

Mike leads our video content team. He has produced a variety of projects, ranging from short-form content to national television commercials and documentaries.

He has an incredible eye for detail and delivers projects on schedule.

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